Roaster · United States
Verve Coffee Roasters
Santa Cruz roaster blending California surf culture with serious farm-level sourcing.
Founded in Santa Cruz, California, in 2007 by Ryan O'Donovan and Colby Barr, Verve Coffee Roasters paired a relaxed California identity with a rigorous 'Farmlevel' sourcing program built on direct producer relationships. The company grew a strong presence across California and a notable foothold in Japan, where its cafés helped popularise West Coast specialty coffee. Verve is known for balanced, approachable roasting and signature blends like Streetlevel, bridging accessible everyday coffee and competition-grade single origins. It exemplifies the lifestyle-driven, design-savvy wing of American specialty coffee.
In the Encyclopedia
Beans from Verve Coffee Roasters
Colombia · Huila
Colombia Gerson Mora Bourbon Aji Farmlevel Reserve
Colombian Bourbon Aji from Huila grown at high elevation with controlled fermentation and brightness.
Honduras · Marcala
Honduras Benjamin Paz La Salsa Gesha Farmlevel Reserve
Washed Geisha from La Salsa farm highlighting florality and restrained citrus acidity.
Colombia · Huila
Colombia Jhoan Vergara Chiroso Farmlevel Reserve
Colombian Chiroso with controlled anaerobic washed processing and floral, herbal character.
Ethiopia · Sidamo
Ethiopia Tofik Nura
Washed Ethiopian with tea-forward profile, citrus brightness and gentle florality.
Ethiopia · Sidamo
Ethiopia Ayla Bombe
Natural Ethiopian coffee from Sidama with soft fruit and balanced structure.
Colombia · Huila
Colombia Yacuanquer
High-elevation Colombian regional lot with crisp, smooth, balanced cup clarity.
Origins they source from
Colombia
Huila
Colombia's most awarded department — sweet, complex washed coffees with caramel, red fruit, and bright acidity.
Ethiopia
Guji
A relatively young star origin known for clean, intensely floral and stone-fruit-driven micro-lots.
Last updated: June 13, 2026