Dragged Into Extinction

Beneficio Brumas Del Zurqui is a micromill situated in the Central Valley region of Costa Rica, within the sub-region of Heredia. It receives cherries from neighbouring farms, with varieties including Villa Sarchi, SL-28, Bourbon, Gesha, Typica, Caturra, and Orange Bourbon.

Managed by Juan Ramon Alvarado Rodriguez and his family, the mill represents the fourth generation of coffee producers. In 2003-2004, they began refining their processing techniques and expanding their infrastructure. As part of their commitment to quality, they also established a cupping laboratory and roastery, ensuring consistency and excellence in every batch.

In recent years, Beneficio Brumas Del Zurqui has faced significant challenges, notably labour shortages exacerbated by the pandemic and a steady stream of workers seeking employment abroad. Despite these difficulties, Juan remains resolute, taking immense pride in his work. He finds fulfilment in having created a family legacy, offering employment, and making a tangible social and economic impact on his community through coffee.

Juan encourages roasters to approach his coffee with intent, hoping that each batch roasted ignites a sense of motivation and joy in their daily lives. He believes that the passion and values cultivated on the farm should resonate through the entire journey, from seed to cup, leaving an indelible mark on all who encounter it.

“I hope to God that I will die a farmer and I hope my son does too.” – Juan Ramon Alvarado Rodriguez.

This Costa Rican coffee from Heredia arrives via Dayglow, a roaster known for thoughtful sourcing. The lot originates in Costa Rica's Heredia region, processed through Beneficio Brumas Del Zurqui. The evocative name "Dragged Into Extinction" suggests the roaster's engagement with broader themes around coffee production and sustainability—a framing worth exploring through tasting notes against the flavor wheel.

Heredia-grown coffees often display the balanced acidity and chocolate-forward character typical of Central American profiles, though each producer and processing choice shapes the final cup distinctly. This lot's specific profile and provenance merit direct experience to appreciate what Dayglow has highlighted in their selection.