Roaster · United States
Verve Coffee Roasters
Santa Cruz roaster blending California surf culture with serious farm-level sourcing.
Founded in Santa Cruz, California, in 2007 by Ryan O'Donovan and Colby Barr, Verve Coffee Roasters paired a relaxed California identity with a rigorous 'Farmlevel' sourcing program built on direct producer relationships. The company grew a strong presence across California and a notable foothold in Japan, where its cafés helped popularise West Coast specialty coffee. Verve is known for balanced, approachable roasting and signature blends like Streetlevel, bridging accessible everyday coffee and competition-grade single origins. It exemplifies the lifestyle-driven, design-savvy wing of American specialty coffee.
Origins they source from
Colombia
Huila
Colombia's most awarded department — sweet, complex washed coffees with caramel, red fruit, and bright acidity.
Ethiopia
Guji
A relatively young star origin known for clean, intensely floral and stone-fruit-driven micro-lots.
Last updated: June 13, 2026