Goat Story

Goat Story, based in Ljubljana, Slovenia, began with a viral horn-shaped coffee mug before growing into a specialty roaster and brewing-gear brand — its name references the legend of Kaldi, the Ethiopian goatherd said to have discovered coffee. Combining product design with light-roast specialty coffee, Goat Story put Slovenia on the wider specialty map and reflects the blending of design entrepreneurship with serious coffee in Central Europe.